Four Years On

HAPPY BIRTHDAY TO ME! I still can’t quite believe it, but as of August 11th, I’ve been blogging on this blog for four years. However, I have been a part of the blogging world since late 2009. It just took me until mid-2013 to actually start my blog. I don’t really want to waffle on too much, as I imagine you’ve read loads of these types of posts over the years and have probably even written a few yourself if you’re a blogger. So I just thought I’d write this post to give you a bit of an overview of my thoughts on my first four years of blogging and my plans for the future of my blog.

Me standing on Waterloo bride having my picture taken while film the thames

At first, when I started blogging, I’d just planned on doing a food blog, as I’d loved cooking. But after a while, I soon realised that I wouldn’t be able to think of enough varied recipes and wouldn’t be able to keep affording the food for the blog each week and wouldn’t have enough content to post regularly. So, in the end, I decided just to start a no-niche blog (now known as a lifestyle blog). I know a lot of people say it’s not best blogging practice and that you should just focus on one topic, but I really enjoyed having the freedom to talk about whatever I want to talk about.

Four years may not seem like a long time, but in the past four years, I’ve learned so much from blogging. So, here is a list of some of the things I’ve learned as well as my plans and ideas for the future.





1| I’ve learned how to write. Believe it or not, when I first started, I struggled to write more than one paragraph and was rubbish at spelling and grammar. Now, four years later, I find it so much easier to write longer posts. Most of you reading this will still probably pick up loads of mistakes in my post, but I feel like my spelling and grammar have really improved.

2| Blogging is a full-time job. I only blog as a hobby, but I’ve counted the hours I spend on a post, and on my more recent posts over the past year, I’ve easily spent 40+ hours from setting up for my photos to hitting publish on a post. There might be others out there who can create a post in an hour or so, but I’m a bit of a perfectionist, so I like to ensure that everything looks perfect. Also, you may not notice, but since I’ve changed up my layout, I’ve tried to ensure that every post layout is styled a bit differently.

3|  Just get started. I didn’t start my blog until mid-2013. I spent my time from late 2009 until mid-2013 trying to learn everything there was to know about blogging, including design/coding, writing, publishing, and promoting. I finally realised the only way I was going to learn it all was by just starting my blog.


4| Quality over quantity, I would rather read a short, high-quality post than an 800-word post that just waffles on.

5| Some people grow quicker than others. I don’t know how this works, but I’ve seen bloggers who started 3 to 4 years ago struggling to grow and get a decent following. Then, other people start a blog, and within the first six months have high stats/following and brands queuing to work with them. If you’re slow to grow, don’t feel disheartened. Just keep pushing and know your day will come.

6| Some people will never understand team internet. My mum loves the online world of blogging and social media and thinks what I do is great, but my Dad, on the other hand, doesn’t understand at all and thinks I’m just wasting my time and life with a stupid hobby. If you know someone like that, just ignore them and push on. Hopefully, you can prove them wrong one day.

picture of my favourites

My Outfit.

Road in London




1| Be more consistent. I feel like I’ve got the quality post down pat, but when it comes to being constant with a posting schedule, I suck. So my goal is to set aside one or possibly two days each week for posting so that I can be more consistent.

2| Improve my outfit photography. I feel like I’ve really improved my product photography, but I need to improve my outfit posing and photo taking

3|  Work more on my YouTube channels. If you don’t know, I have two YouTube channels, THE SIMS EDIT, where I film myself playing Sims, and THE ALEXANDRA EDIT, where will one day be for sit down video’s and vlogs. So, I really need to work on more content for both of those channels and work on a more consistent schedule.

4| Work on all of my social media. I feel like I also need to take time out and spend time working on growing my other social media as well, as I feel like I’ve really let them slip over the past years, and I want to ensure that my brand is consistent.


There are loads more things I’ve learned from blogging and loads more things I’d like to accomplish in the future on my blog and the web. But as I don’t want to make this post too long, I’ll leave it here for now. If you enjoy reading posts like this, I may do more in the future.

My Outfit.

If you’re new, welcome, and if you got this far, thanks for reading!

If there’s anything you’ve learned about blogging or something you’d love to learn, please share in the comments below.

xoxo  The Alexandra Edit


  1. 16/08/2017 / 12:07 pm

    Thank you for posting this. I’m a bit of a newbie blogger…been blogging on and off for more than a year now and I really want to pursue it. Your story and learnings have again inspired me 🙂 You’re right when you said to just get started and be consistent. I’ll take that to heart. By the way, your photos look amazing! May I ask what camera do you use? Thank you!

    • thealexandraedit
      16/08/2017 / 12:46 pm

      Thanks so much, you’ve made my day with the lovely comment! The majority of my photos are taken with the Olympus E-PL8 and various lenses, but I have taken the occasional photo on my iPhone as that’s the camera I always have with me.

  2. 16/08/2017 / 3:26 pm

    Wow, congratulations on the anniversary!
    I hope one day I get good at writing longer posts like you did
    I also aspire to be more consistent

    Definitely subscribing to your channels because I love sims ! 🙂

    • thealexandraedit
      17/08/2017 / 8:48 am

      Thank you, and thanks so much for subscribing.

  3. 16/08/2017 / 3:40 pm

    This was an amazing read! I’m a newbie in blogging world and learning a lot in the process but yes, I agree that to survive here one needs to be more consistent and I’m working on it. Social media engagement is also really important. I’m active on facebook and instagram and have been neglecting twitter and pinterest for so long. Your post was an insightful experience. Thanks!

    • thealexandraedit
      17/08/2017 / 8:50 am

      Thanks, really happy that you found my post insightful.

  4. Owen Kariuki
    16/08/2017 / 10:44 pm

    Can’t imagine I’d go three months into blogging and feel like it’s four years!! 🙂 Anyway, great pics and your blog layout is awesome. Which theme are you using now for your blog?

    Happy Anniversary, Alexandra!! And great tips. I believe in quality over quantity, or better yet, both.

    Thanks for sharing.

    • thealexandraedit
      17/08/2017 / 8:52 am

      Thank you so much, really glad you like the tips. I’m using a pipdig theme but had it customised slightly as I didn’t want it to look the same as everyone else.

  5. 17/08/2017 / 4:30 am

    I have been blogging for about 8 years and (like you) my blog has evolved a great deal over the years. I think as long as you are true to yourself and who you are that blogging can be incredibly rewarding. Happy anniversary!

    • thealexandraedit
      17/08/2017 / 8:48 am

      Thank you, totally agree with you. Hope I’m still blogging in another 4 years.

  6. 17/08/2017 / 9:08 am

    Congrats on 4 years! That’s awesome. Love the way your page is set up. The pictures flow nicely!

    • thealexandraedit
      17/08/2017 / 9:16 am

      Thank you so much.

  7. 17/08/2017 / 9:27 am

    I loved this post, I loved that you shared your learnings and your goals. I just started during the spring and share some of your goals. Love the layout of your blog by the way!

    • thealexandraedit
      17/08/2017 / 12:01 pm

      Thank for the lovely comment, good luck with your blogging.

  8. 17/08/2017 / 10:08 am

    Congratulations for your milestone. Great photos and a lovely theme you’ve got. Keep going, you are an inspiration to many newbies.

    • thealexandraedit
      17/08/2017 / 12:01 pm

      Thank you for the lovely comment, nice to know I’m inspiring people.

  9. 17/08/2017 / 10:16 am

    Happy anniversary! These tips were perfect.

    • thealexandraedit
      17/08/2017 / 11:58 am

      Thank you 🙂

  10. 17/08/2017 / 2:27 pm

    Congratulations on your 4 years anniversary. I have recently learned that quality should always over quantity. Thanks for sharing.

    • thealexandraedit
      17/08/2017 / 9:56 pm

      Thank you 🙂

  11. 17/08/2017 / 4:15 pm

    Congratulations for completing 4 years. I completely get you, even I started my blog as a food blog but I realized it would be difficult to maintain ongoing content; hence, I shifted to what is now called a lifestyle blog. Thanks for sharing all your tips, these are really helpful. 🙁 <3

    • thealexandraedit
      17/08/2017 / 9:57 pm

      Thanks, glad that everyone is finding them helpful.

  12. 17/08/2017 / 5:34 pm

    Great journey of you as a blogger. You have converted blogging as a hobby to a full time job. Also you have provided nice tips.

    • thealexandraedit
      17/08/2017 / 9:54 pm

      Thank you 🙂

  13. 17/08/2017 / 6:15 pm

    I’ve just made it three years into blogging and I have to agree with a lot of this. Mine started out as a food focused blog too but I found exactly the same problem. Congrats on making it four years and here’s to so many more!

    • thealexandraedit
      17/08/2017 / 9:56 pm

      Thank you, congrats on three years.

  14. 18/08/2017 / 2:52 am

    Congratulations darling, 4 years, well done! Here is to 4 more amazing more . xx

    • thealexandraedit
      18/08/2017 / 7:55 am

      Thank you 🙂

  15. 18/08/2017 / 7:45 am

    Congratulations on completing 4 years. It’s so inspiring to read your journey.

    • thealexandraedit
      18/08/2017 / 7:55 am

      Thank you 🙂

  16. 18/08/2017 / 8:10 am

    First off congratulations on your 4 year stint as a blogger. I know what you mean when you say that blogging is a full time job and that’s ok if it actually is and you are making an income from it. When you’re not and it is only a hobby you need to be very committed to it but be strict with the time you spend on it.

    • thealexandraedit
      20/08/2017 / 10:40 am

      Thank you, not making an income from it yet, but really spending the next 6 months working on that so that I can hopefully one day quit my day job and start getting paid for the all time I put into it.

  17. 18/08/2017 / 10:29 am

    Congratulations once again, keep creating milestones.

    • thealexandraedit
      20/08/2017 / 10:15 am


  18. 18/08/2017 / 5:47 pm

    Wow, This is really an Inspiring post and Congratulations that you complete the 4 years I’m so Happy for you, I love to achieve that goal too.

    • thealexandraedit
      20/08/2017 / 10:30 am

      Thank you, really glad that you found the post inspiring.

  19. 18/08/2017 / 9:29 pm

    Congratulation on your blog anniversary! I’ll celebrate the fourth anniversary of my blog in November, crazy how time flies. You’ve built a beautiful site, great content, unique template and beautiful photos (you’ve listed you want to improve your photography but I think it’s already awesome. I love how you are encouraging your fellow bloggers out there!

    • thealexandraedit
      20/08/2017 / 10:35 am

      Thank you! Early congratulations to you for November and thank you for the lovely comment on my photography.

  20. 19/08/2017 / 7:18 am

    Many Congratulations on reaching 4 years of blogging. It looks like your homework that you did planning it has paid off. You have a beautiful blog.

    • thealexandraedit
      20/08/2017 / 10:33 am

      Thank you so much 🙂

  21. 19/08/2017 / 8:03 am

    Congratulations to you! Four years is amazing!! You have done amazingly well, hitting so many huge milestones, I am in awe of your success!

    • thealexandraedit
      20/08/2017 / 10:31 am

      Thank you for the lovely comment.

  22. 19/08/2017 / 5:08 pm

    First thing, happy blog anniversary! It’s amazing how we’re doing what we love even when we do get those people who think we’re just dabbling in our “hobby”.

    • thealexandraedit
      20/08/2017 / 10:32 am

      Thank you 🙂

  23. 19/08/2017 / 8:11 pm

    Congratulations! Four years is a great achievement! Somehow I also prefer no-niche blogs and like it if a post is kept short and easy to read, with great pics, of course 😉

    • thealexandraedit
      20/08/2017 / 10:36 am

      Thank you 🙂

  24. 20/08/2017 / 1:23 am

    Cheers to the years you have! I’m so glad that you had gone through those years. I’ve been blogging since 2012 but changes from 1 niche to another so I happened to end like starting a blog each time. Hope this time would work for me and look forward to my 4th yr and more years to come. Hope to see your blog for more years, too.

    • thealexandraedit
      20/08/2017 / 10:38 am

      Thank you so much 🙂

  25. 20/08/2017 / 4:04 am

    Congratulations on 4 years lovely!! You have such a gorgeous blog!

    • thealexandraedit
      20/08/2017 / 9:59 am

      Thank you 🙂

  26. 20/08/2017 / 11:34 am

    First, congrats on your blogging anniversary.
    Two, I totally concur and agree with everything you said from the strengthening in skills to the niche thing. I thought I was the only one! Thanks so much!
    XO Via Bella blog

    • thealexandraedit
      20/08/2017 / 9:53 pm

      Thank you, great to know that these other bloggers out there have similar thoughts and experiences 🙂

  27. Priyadarshini Rajendran
    20/08/2017 / 11:43 am

    Congratulations on your cool blogging milestone. Your future ideas seem cool.

    • thealexandraedit
      20/08/2017 / 11:50 am

      Thank you 🙂

  28. 20/08/2017 / 11:47 am

    Congratulations pretty to your 4 years in Blogging industry! More blog posts to come! Happy weekend.

    • thealexandraedit
      20/08/2017 / 8:20 pm

      Thank you, happy weekend to you too 🙂

  29. 20/08/2017 / 1:08 pm

    Glad to know I am not the only one who struggles with spelling and grammar! Also, I have had a rough time growing my blog so I appreciate your encouraging words!

    • thealexandraedit
      20/08/2017 / 9:49 pm

      Thank you, glad as well to know that spelling and grammar is something other bloggers struggle with as well.

  30. 20/08/2017 / 1:31 pm

    Happy anniversary! Keeping up a blog is hard work but it is full of growing opportunities.

    • thealexandraedit
      20/08/2017 / 8:31 pm

      Thank you, totally agree blogging is full of growing opportunities.

  31. It’s always interesting to me to learn something about the blogger behind the blog. In your case, you have quite a story in terms of getting started and where you see your priorities in the immediate future. All the very best to you and I look forward to reading more as time goes on.

    • thealexandraedit
      20/08/2017 / 9:46 pm

      Thank you, look forward to seeing you visit again in the future.

    • thealexandraedit
      20/08/2017 / 8:18 pm

      Thank you 🙂

  32. 20/08/2017 / 4:20 pm

    That was so motivating, it has been a 4months journey for me and I find all this so relatable. I just wanna go with it, and ignore those who don’t understand my passion. M sure one day I shall prove it:)

    • thealexandraedit
      20/08/2017 / 9:59 pm

      Congratulations on 4 months and good luck for future, with your blog. I’m sure one day soon you will prove it 🙂

  33. hal
    20/08/2017 / 6:52 pm

    congrats on the 4 years – thats like veteran status!…you deserve a medal for being consistent over the years and not giving up as some people do as they watch their follower count

    • thealexandraedit
      20/08/2017 / 9:45 pm

      Thank you, that’s why I try and avoid watching my follower count.

  34. 21/08/2017 / 8:08 am

    Happy 4 yrs blogging anniversary! All excellent tips. Consistency is really the key to getting blogging success and recognition

    • thealexandraedit
      21/08/2017 / 8:17 am

      Thank you 🙂

  35. 21/08/2017 / 1:31 pm

    Sounds like you have learned a lot from blogging. And I am sure there is a lot more to learn as well. I bet you will do great. I know I have more to learn myself. I am only six months into my journey. So much to deal with learning about social media.

    • thealexandraedit
      22/08/2017 / 12:11 pm

      Thank you, Good luck with your blogging journey, time flyes and before you know it you’ll be celebrating your 4 years.

  36. 21/08/2017 / 7:22 pm

    What a coincidence! Even my blogiversary is on its way. It’s amazing how much us bloggers evolve over one year without even realizing it. It’s always nice to read about a fellow blogger’s journey!

    • thealexandraedit
      22/08/2017 / 12:07 pm

      Congratulations on your blogiversary, love reading other blogger’s journey’s as well.

  37. 21/08/2017 / 10:42 pm

    Your story is an inspiration to all who wanted to start a blog. Congratulations on your 4 years of blogging! You are awesome!

    • thealexandraedit
      22/08/2017 / 12:02 pm

      Thank you so much 🙂

  38. 22/08/2017 / 12:12 am

    Huge congratulations on your 4 years of Blogging!! I just reached my 3 year blogging anniversary! Its so fun to have this creative outlet!

    • thealexandraedit
      22/08/2017 / 12:06 pm

      Thank you, congratulations to you too on 3 years of blogging.

  39. 22/08/2017 / 4:08 am

    Happy Bloggervary! I am hopping to have my blog on for this long.

    • thealexandraedit
      22/08/2017 / 12:03 pm

      Thank you, good luck with your blog and hope you have many years to come.

  40. Jenn
    22/08/2017 / 8:42 am

    Thanks for this post. I too am new to blogging and think that the advice to just get started is the very best! It is hard to take that leap but once you do you learn along the way. As a side note, your photography is wonderful!

    • thealexandraedit
      22/08/2017 / 12:11 pm

      Thank you for the lovely comment 🙂

  41. Shell
    22/08/2017 / 10:34 am

    Congratulations on your blogging anniversary and thanks for sharing your insightful information!

    • thealexandraedit
      22/08/2017 / 12:03 pm

      Thanks you 🙂

  42. 22/08/2017 / 11:30 am

    Happy Anniversary! I love the way you have shared your experience and thanks for the encouragement to others to continue.

    • thealexandraedit
      22/08/2017 / 12:04 pm

      Thank, and thank you for checking out 🙂

  43. 22/08/2017 / 11:59 am

    Congratulations on your blog anniversary!! It is so hard somedays to keep at it, the editing, posting and coming up with ideas!! Great job

    • thealexandraedit
      22/08/2017 / 12:05 pm

      Yes, it is hard somedays, thanks.

  44. 22/08/2017 / 1:38 pm

    Wow 4 years is a long time! Congratulations. Your blog is beautiful! Also love all the tips you gave, I will have to remember those!



    • thealexandraedit
      22/08/2017 / 10:04 pm

      Thank you so much.

  45. 22/08/2017 / 3:22 pm

    Since I have been blogging from a year now. I found it very tough to maintain the schedule and post on time… it’s a great achievement that you have completed your four years in blogging 🙂

    • thealexandraedit
      22/08/2017 / 10:04 pm

      Thank you 🙂

  46. 23/08/2017 / 7:33 am

    Aw happy four years to your blog, I am also a lifestyle blogger and I think it is a great niche to have! You look beautiful and should be so proud of how far you have come

    • thealexandraedit
      23/08/2017 / 8:38 am

      Sorry just found your comment in my spam folder. Thank you so much 🙂

  47. 23/08/2017 / 12:27 pm

    I have found that I got into a rhythm with blogging and social media also. I felt pretty good about reaching 1 million blog views this last month.

    • thealexandraedit
      23/08/2017 / 12:37 pm

      WOW, that’s amazing would love to reach that one day.

  48. 24/08/2017 / 1:02 pm

    I like your goals for the future! I definitely need to be more consistent as well :). I’ll have to check out your Sims YouTube channel. I have never played it in my life! O.o I played World of Warcraft, intensely, for 4 years, though. Boy, was I hooked! Absolutely crazy! lol 🙂

    • thealexandraedit
      24/08/2017 / 1:24 pm

      Thank you, heard of World of Warcraft but never played it will have to check it out some day.

  49. 24/08/2017 / 1:09 pm

    Aww Congratulations It’s taken me a while to actually get going blogging. I really began a few years ago but would only post a few times a year if at all. I was terrified! Then about three years ago, I started getting more serious. I still struggle to be consistent but I’ve gotten more regular. And I totally love the Sims!!!! I can get lost for days if I’m not careful

    • thealexandraedit
      24/08/2017 / 1:27 pm

      Thanks, My Mum’s been the same when it comes to blogger only post a few times a year, but after reading my post and the lovely comments it’s really inspired to face her fear and just start. Could totally get lost in the sims for hrs as well.

  50. 25/08/2017 / 4:32 pm

    I love the 6th on the things you have learned. I really need to ignore hose comments as it really affects me.

    • thealexandraedit
      03/09/2017 / 10:23 am


  51. Rosa
    04/10/2017 / 7:20 pm

    That point about just getting started is so important. I was planning to start a blog for ages but only did it in the past year.


    • thealexandraedit
      05/10/2017 / 12:57 pm

      Congrats on starting a blog, better late than never.

    • thealexandraedit
      07/10/2017 / 9:56 am

      Thanks, glad you found the tips helpful.

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